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2024 TV Buying Guide

February 26, 2024

If you are in the market for a new TV in 2024, you might already be overwhelmed with the many options available. Selecting the best TV involves navigating through features, display technologies, and much more. It's not just about finding a television; it's about discovering what aligns with your preferences and needs.

Our 2024 TV buying guide is here to make this process easier, ensuring that you can make a confident and informed decision that perfectly matches your preferences.


What Should You Look for in a New TV?

Display Technology

When it comes to display technologies, OLED, QLED, and MicroLED are currently the most popular options. OLED offers deep blacks and vibrant colors, while QLED utilizes quantum dots for enhanced brightness and color accuracy. MicroLED, on the other hand, promises the best of both worlds. Understanding these technologies is crucial for selecting a TV that aligns with your viewing preferences.

Resolution: 4K, 8K, and Beyond

The resolution, essentially the number of pixels on the screen, plays an important role in determining the clarity of the images you see. With 4K establishing itself as the current standard, it promises a high level of detail and sharpness. However, the emergence of 8K TVs adds another layer of possibilities, offering even more pixels for a potentially more immersive viewing experience.

However, keep in mind it isn’t a matter of opting for the highest resolution available. Instead, achieving the optimal visual experience involves a balance. Factors such as screen size and viewing distance come into play.

Smart TV Features

TVs have become intelligent hubs, thanks to platforms like Android TV, Roku, and webOS. These platforms extend your TV's functionality. With a range of apps and features, Android TV integrates with Google services, Roku offers a customizable interface with numerous channels, and webOS provides a smooth, visually appealing experience. These smart hubs turn your TV into a dynamic space where you can access streaming services, apps, and control smart home devices.

Enhancing Your Viewing Experience

Consider investing in a TV equipped with advanced audio technologies. You can additionally enhance your setup by incorporating a soundbar, which can significantly enhance the auditory dimension of your entertainment. A high-quality soundbar complements your TV's visuals, immersing you in a cinematic experience with premium audio quality. For those seeking an even more robust audio solution, exploring a dedicated audio system offers an opportunity to create a home theater setup.

Connectivity Options

Stay future-ready by understanding the connectivity options available. HDMI, USB, and other ports play a vital role in connecting external devices.

Gaming TVs

If you are looking for a gaming TV, focus on features designed to enhance your gameplay. Explore options with high refresh rates, ensuring smooth and fluid motion on-screen. Additionally, prioritize low input lag, minimizing the delay between your controller input and on-screen action for a more responsive gaming session.

Energy Efficiency & Environmental Impact

Consider the energy efficiency of your TV. Look for energy-saving features and certifications like Energy Star. Making an eco-friendly choice not only benefits the environment but also reduces long-term energy costs.

TV Brands

When exploring TV brands in 2024, we highly recommend the most trusted brands in the market, such as LG TVs, Samsung TVs, and Sony. LG stands out for its sleek designs and vibrant displays, providing a modern aesthetic to your entertainment setup. Samsung, on the other hand, continues to impress with its innovative features, offering cutting-edge technology and smart functionalities. Sony, known for its commitment to cinematic excellence, brings a blend of high-quality visuals and immersive audio, promising an enhanced viewing experience.

Choosing the Right Size for a TV

A bigger TV isn’t always better. Carefully think about the space where you will place your new TV. Consider how far you usually sit from the screen; this helps in picking a size that complements your viewing distance. Don't forget the room's dimensions, a cozy corner might be perfect for a smaller TV, while a spacious living room might do justice to a larger one.

Once you've decided what size TV you are looking for, think about where you will place it. Will it be mounted on the wall, saving floor space and adding a touch of modernity, or on a stand? The right placement for a TV isn’t just about practicality; it's about crafting a visually appealing area.

A well-positioned TV enhances the overall aesthetics, turning your viewing experience into a perfect combination of comfort and style. Whether it's movie nights with the family or catching up on your favorite series, the right TV size will ensure you have a great time.

What You Should Do Before Buying a New TV

Before you purchase your new TV, there are some important steps to follow. First and foremost, measure your space accurately. Understand the dimensions of the room and the distance from your seating area.

Consider the type of mounts needed for your chosen TV and whether your current furniture is suitable. If you're opting for a wall-mounted TV, ensure you have the right brackets and support. For those placing the TV on furniture, confirm that the existing setup is both sturdy and aesthetically pleasing.

Featured TV Models

LG Electronics LG 42-Inch Class OLED Flex Smart TV with Bendable Screen (42LX3QPUA)


- Bendable Screen

- 900R curve LG OLED Flex

- 0.1ms Response Time

- Super Anti-Reflection Technology

- Self-Lit Pixels

- Game Optimizer/p>

Sony BRAVIA XR 65 Class X90L Full Array LED 4K HDR Google TV 2023 (XR65X90L)


- Cognitive Processor XR

- Full Array LED & XR Triluminos Pro

- Google TV Integration

- Google Assistant

- Apple Airplay Support

- Sound Positioning Tweeters

Samsung Electronics 65" Class QN85C Samsung Neo QLED 4K Smart TV 2023 (QN65QN85CAFXZA)


- Quantum Matrix with Mini LEDs

- Neo Quantum HDR+

- Neural Quantum Processor with 4K Upscaling

- NeoSlim Design

- Motion Xcelerator Turbo+ (4K @120Hz)

- Samsung Gaming Hub


Explore More TV Options at Standard TV

From display technologies to smart features, size considerations to brand reliability, each aspect contributes to the overall viewing experience. As you start your search for a new TV, make sure to follow this guide and talk to our TV experts at Standard TV. You can contact us online or visit one of our TV store locations in Beaverton, Bend, and Portland, Oregon.

Common Questions About TVs in 2024

How are TVs measured?
TVs are measured diagonally from one corner of the screen to the opposite corner. This diagonal measurement, usually expressed in inches, is the standard way to specify the size of a TV

How long do TVs last?
The lifespan of new TVs can vary, but on average, modern televisions are designed to last around 7 to 10 years. This duration can be influenced by factors such as usage patterns, the TV's quality, and advancements in technology.

What brands of TVs are best?
When it comes to choosing the best TV brands, several options are popular and reliable in the market. However, our preferred brands, known for their quality and innovation, are LG, Samsung, and Sony. These brands consistently receive positive reviews for their advanced technology, durability, and performance.


LG Electronics LG 42-Inch Class OLED Flex Smart TV with Bendable Screen 42LX3QPUA

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Sony TV

Sony BRAVIA XR 65 Class X90L Full Array LED 4K HDR Google TV (2023)

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Samsung Electronics 65" Class QN85C Samsung Neo QLED 4K Smart TV (2023)

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